Look for the Crazy J Strike Brand

Written by
Japhy Grant

8.16.2008

Bon Chic Bon Ads


The ad campaign videos I directed for BCBG are up! You can check them out by going to www.maxazria.com and www.herveleger.com and clicking 'Collection' and then 'Video'.

These were real one-man band affairs. I shot the pieces, edited them, did all the motion graphics. Thankfully for your ears, I didn't have a hand in the music. Both were a lot of fun to shoot and I learned a lot about the fashion industry in the process. It was also a real trip working with model Amy Wesson on the Herve Leger piece.

Hope you enjoy!

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10.17.2007

Rich Man's Redux



Frequent tMR readers know I have an inexplicable obsession with Bob Fosse's choreography for "The Rich Man's Frug" from Sweet Charity. At karaoke on Monday, they played Beyonce's "Get Me Bodied" video and I sort of went off on my pal Kyle about my "Rich Man's Frug" love, which he obviously had no interest in, but he's nice enough to humor me. So, not knowing when to stop, I planned on sending him both videos for comparison, only to find that somebody's gone and made a mash-up video, already. Check it out. It's sweet.

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7.16.2007

I'm on a Fosse Kick Today


Not for any good reason. This is from Sweet Charity and was the inspiration for Beyonce's 'Get Me Bodied' video. Though the editing is far more varied in Beyonce's video, Fosse's dancers don't need a lot of cuts to make them interesting. Don't get me wrong: Beyonce's great and all, but as someone who is a big fan of quick-action-cutting, it's interesting to see the difference between composing in the frame vs. composing with the frame. Fosse's really good at creating multiple planes of people and groups, so your eye never stays one place on the frame, which in itself is cool, observational and detached and fits the scene.

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